The Problem with Plus-Sized Models

We've all see the video clips of some fat behind or huge protruding belly waddle across our television screens as the news does its occasional health reports on obesity, but there is a strong move to "normalize" obesity today, led by those who want to see more plus-sized models. (These are for the most part the same people who would have others believe Marilyn Monroe would be a size 12 or 16 today.)

Let's look at the facts. If "normal" is defined by "everyone is doing it" then obesity is becoming "normal," because there is no doubt Americans are increasingly overweight. However, if "normal" is defined by historic measurements and what is healthy, then obesity is far from normal. Unfortunately, there is increased pressure on the fashion industry to come up with ploys like vanity sizing and more plus-sized models to make overweight Americans feel better about their unhealthy lifestyle.

There was a time when cigarette smoking was the norm. Everyone did it, and for decades we had models and movie stars puffing away on cancer sticks. The end result was more and more Americans took up smoking. It was seen as both "normal" and "beautiful." The impressionable young took up smoking in their teens, preteens and some in elementary school. Smoking had been normalized. The result of elevating an unhealthy lifestyle was rising cancer and emphasyma rates.

We don't need to make obesity anymore accepted or normalized than it already is by putting up more photos of obese or overweight models. Obesity is not healthy. It is not beautiful. It is a leading cause of most major illnesses: heart attacks, stroke, diabetes, pancreatitis, and the failure of other organs.

Dr. Davide Dragone and Dr. Luca Savorelli of the University of Bologna in Italy wrote the paper Thinness and Obesity: A Model of Food Consumption, Health Concerns, and Social Pressure.

The Thinness and Obesity paper, which was presented at the 2011 annual conference of the Royal Economic Society in London, states that countries like the U.S. where the fashion industry is more accepting of plus-size models have heavier populations:

"To promote chubby fashion models when obesity is one of the major problems of industrialized countries seems to be a paradox. Everyone has to trade off in life a number of things like the pleasure of eating and going to the gym as a cost, so if you just fix the average healthy weight, then maybe you will throw up some incentives to be thin."

While we don't need more anorexic models, we also don't need more overweight models. Instead of trying to normalize another unhealthy lifestyle through vanity sizing and plus-sized models, we should be doing a better job of educating American on the dangers of obesity. Americans should look more closely at their personal body mass index as a true indication of whether they are underweight, overweight or healthy. As Dr. Dragone and Dr.Savorelli point out, Americans need the self-discipline to trade the pleasure of eating  for the benefits of the gym, exercise and healthy eating.

 

9 Comments

Written by E_Chastain, 438 days ago.
You gave me some food for thought. I am one of those people that want larger and more normal sized models. While I don't necessarily want morbidly obese models I do want what I perceive as normal models. A little thick sometimes and a little thin sometimes, a few short ones, some round ones as well as some stick figures because they all represent the human body. I think that's all the general public really wants, someone who represents them but I see your point and a good point it is. I'll have to think about this some more.
Written by KathrynDarden, 323 days ago.
Thanks for commenting. I do understand the desire to be represented, but I don't think we need unhealthy role models -- and this applies to underweight as well as overweight models, as well as models who smoke on camera. I think we need more HEALTHY role models, and being overweight just isn't healthy. Thanks for allowing me to present my point of view.
Written by Jaye, 318 days ago.
I don't think it is really 'role models'. In a country where many women are over weight showing them how a dress looks on a toothpick isn't going to sell it. I think that if I were designing and selling clothes I'd go after the 'average' market.

(btw I'm a size 0, it's not dieting or anything, I've been the same size since 14; but most women are not my size)
Written by KathrynDarden, 318 days ago.
Jaye, I understand what you are saying, and if you read the article, I am clearly not advocating putting dresses on toothpicks. However, just like putting cigarettes in models hands was shown to influence people to smoke, so will adding more plus-size models normalize that unhealthy behavior and make it more attractive. We need healthy models.

I don't diet either, but I do monitor what I eat and exercise (walking/jogging) to keep my Body Mass Index at a healthy level. At my age, height and bone structure, you don't stay a size 6 without a little exercise combined with a healthy diet.
Written by Jaye, 317 days ago.
I am not disagreeing with you at all, both ends of the spectrum the 0 and the + should not be promulgated.
Written by KathrynDarden, 316 days ago.
I would agree, Jaye, except there was no size -0- when I was growing up. A size -0- today is equal to what a 5 was back in the day when 5 was the smallest size, and I was a healthy size 5 until I was 20. Now I am 35 pounds heavier and am a whopping size 4 or 6. The size isn't the indicator of health. Your Body Mass Index is a much better guide. If you are a size 0 and your Body Mass Index is within a healthy range, there is nothing wrong with being a size 0.
Written by SimplySara, 317 days ago.
It all comes down to money. Clothiers will do what it takes to sell their wares. If that means more ads with plus sized models, that is what they will do. Sad, but true.
Written by KathrynDarden, 316 days ago.
I agree, Sara, but all the ads and billboards that used to be everywhere with attractive men and women smoking were finally pulled, because smoking is so bad for your health, and ads influence people to copy the behavior. In the long run, it didn't matter how much money the cigarette industry poured into the ads -- the American people became more and more educated and more and more concerned with smoking and its relationship to cancer. The ads were finally pulled because people get educated and spoke out.

Obesity kills more people than smoking through related diseases: heart attacks, strokes, diabetes, etc. I am trying to educate people that ads with overweight people are just as harmful in terms of influencing our acceptance of an unhealthy lifestyle as ads with smoking models are.

The people I hear clamoring for more plus-size models are not in the fashion industry. They are overweight or obese women who want to feel better about being plump by seeing more heavy people as models in magazines and on TV. This just enables their bad lifestyle choices. It doesn't help them in any form or fashion except as a feel good placebo.
Written by butterflysolomon, 53 days ago.
I personally enjoy fitness models who aren't too muscular because they exude health and vitality. I think if fashion models looked more like fitness models young girls would equate beauty with sports, activity and eating right instead of thinking that food deprivation leads to beauty. Underweight models as a measure of true beauty is a sad concept in today's society. Thanks for a thought provoking article.




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